• Cadillac/Cool Hunting

    A Cadillac-sponsored Cool Hunting app for iOS. A collaboration between Cadillac, Cool Hunting, BBH and Front-Ended. I assisted production, including asset management, content calendar creation, content strategy and copy editing for Cadillac's bi-weekly features. Initially based on the launch of the 2010 Cadillac CTS.

    BBH New York: Content strategy, project management, copy editing.