dima
  • Stella Artois

    Under the Holiday Star was an integrated campaign centered around the creation of an original holiday jazz album composed and recorded by Human Worldwide. An age-gated Flash microsite (and corresponding HTML mobile site) served as interactive album art whereby the leading actress comes to life, telling the story of the Stella's origin and enticing users to download a zipped folder of the songs. The dual-sided animated artwork enabled users to sample tracks, download or gift the album via "Send to a Friend" form fields and share the experience on Facebook while promoting the Stella Artois "Under the Holiday Star" page. Standard and rich banners supported the campaign. All localized in 8 markets.

    Mother New York: Design, broadcast and interactive production.