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  • Khaya Cookie Company

    Khaya is a socially conscious, for-profit that creates hundreds of jobs for previously unemployed men and women in South Africa and the United States.

    Our tasked rebrand and package design employed a deep, sophisticated, African color palette with simple graphic patterns speaking to the brand's richness and heritage. The emblem containing 'Khaya' references the Dutch colonial architectural influences of South Africa, relating back to the word Khaya which means home in Xhosa, a traditional South African language. A gloss printing technique makes the box feel more tacile to further the story of an elemental origin evolving into a more polished form.

    Tag Collective: Identity, brand strategy, package design, tone of voice, copywriting, microsite design and development